Elton John- Farewell Yellow Brick Road

Directed by Spinifex

We were lucky enough to be part of the production team for Elton John's: Farewell Yellow Brick Road tour announcement in Gotham Hall in New York.  We worked primarily capturing 360 and 180 content, as well as time-lapses of the venue setup and during the live show/live stream.  

 
 
 

Making of Farewell Yellow Brick Road

Elton John- Behind The Scenes 360 Video

 

Time-Lapse of Venue Installation by alinia


SPINIFEX WINS 3 GOLD AT THE INAUGURAL ADWEEK EXPERIENTIAL AWARDS

  • Experiential Activation $1 Million to $2 Million

  • Best Use of Celebrity in an Experiential Activation

  • Best Use of Video in an Experiential Activation

  • When Elton John announced that he’d be hitting the road for his Farewell Yellow Brick Road tour—which John has said will be his final global tour—Project WorldWide made what was effectively “a cold call to Elton’s people” to discuss creating an activation around the musician’s legacy, says Ben Casey, CEO of Spinifex Group.

  • “He saw this launch moment as an opportunity to not only get his loyal fans interested in buying the tickets, but also to get a generation of fans who don’t really know him for anything but The Lion King and his more recent achievements to be able to go to his concerts and connect with his music,” says Casey.

  • The resulting activation was a 360 virtual-reality time machine that took fans on a journey through John’s career. Concert attendees could experience a VR version of those shows from an onstage vantage point, experiencing seminal moments—such as John’s American debut at the Troubadour in Los Angeles—that few people had actually seen in person, as well as the most iconic ones, like his 1975 concerts at Dodger Stadium. A visual slideshow in the clouds took viewers through other important milestones, set to the soundtrack of “Goodbye Yellow Brick Road.”

  • But re-creating those moments virtually wasn’t always easy—particularly for the show at the Troubadour, of which there were few photographs and little video available. Casey says they were able to pull it off through computer-generated re-creation, capturing zone data of John himself and “de-aging” the image. “We really wanted to bring the fidelity of that moment back to life,” he says.