Breitling

We worked with Breitling for their Billboard Domination in Times Square, the catch was the ads would only be up for 15 minutes and we needed to capture a short video to show the scale of the takeover. The biggest challenge was the limited time we had to capture a diverse range of content, not to mention that Times Square was packed full with people given it was a Saturday night. The client also requested a time-lapse shot of their 3D advertisement with a frame-matched video so the two could be combine in post. Finally all the content needed to be delivered to Breitling (in Switzerland) within 24hrs of the shoot. Fortunately all our planning and pre-production made everything go seamlessly, the biggest unforeseen challenge was Dropbox bottling our upload speeds in the middle of the night but ultimately everything came together. Scroll down to see some of the other projects we’ve worked on for Breitling recently including their “Wild Posting” ad campaign and various Breitling events.

Special thanks to Marci Blinderman for all your help coordinating the timing, camera placement, and getting us access to the Renaissance Hotel balcony for filming. Additional thanks to Antoine Beurey from the Swiss creative agency, it was a pleasure collaborating and planning out the number of cameras and their locations.

🎥 Sony FS6, Sony FX3, DJI Ronin 4D, Sony a7siii, Canon R5

Additional Deliverables

Frames

BTS Frames